Friday, July 10, 2009

Display poster for Beaverdam Gallery



This small gallery hinges on fresh work and a unique location accessible from the Parkway and Merrimon Avenue in North Asheville. Community relations has been a key to building traffic, a part of which stems from long-time media contacts, a part of which grows out of the work of everyone involved--especially owners Maggie Smith and Adelaide Key--to distribute flyers and bring friends to opening events. This in-gallery poster positions the people and the work as woven into the community and its ridge-and-cove environment. Designer Ron Zisman and I worked tightly with Maggie and Adelaide on all elements, including an artist-oriented web site at beaverdamgallery.com.