Rhododendron as mark: Choosing a natural form for a fresh logo for Blowing Rock Country Club

I'm especially grateful for the collaboration of Ralph Patterson, of Little Rock and Blowing Rock, and for the persistent explorations of designer Connie Aridas. It was a pleasure working with this team over the four months of development to arrive at this mark.

A name change as the doorway to positioning this small company in a breathtakingly tough market

John Thorsland may be the most meticulous foundations man in the world of poured concrete. No rounded corners or uneven rebarb; his work is geometric, Pythagorean, by the numbers. And it's a good thing to lay out there for friends, builders, architects and other contractors as he changes his company name from "Specialty Foundations" to "Thorsland Concrete + Construction."

Many thanks to Connie Aridas for John's new logo design and direction of this piece.