And, with its parallel web offering, stays as vital, as local, as dedicated and as successful as ever despite the rigors of the economic environment. This ad is part of a campaign, using direct mail and advertising, to draw attention to one of the best things about life in Polk County, North Carolina, and to boost subscription numbers related to both printed and website editions. I'm grateful for the imagination of Jeff Byrd, publisher, the collaboration of his staff, my designer friend Ron Zisman and the integrity of a journalistic icon which has called itself for decades "The world's smallest daily newspaper."
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