Saturday, September 12, 2009

Communicating your non-profit: Positioning, storytelling, going with the flow of new media


For non-profits in Graham County, North Carolina, a three-hour workshop based on the art of storytelling, a vibrant (and totally ancient) way to build bridges with those you serve and with those who make possible your compassionate and visionary work. Rather than subverting the stories that make you who you are, social media can provide new stages and public forums for them--and create new generations of friends, collaborators, benefactors and clients. (I especially enjoyed the results of dividing the room into brainstorming groups which helped particular non-profits find new ways to talk about what they do.)

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