Tuesday, May 4, 2010

A name change as the doorway to positioning this small company in a breathtakingly tough market

John Thorsland may be the most meticulous foundations man in the world of poured concrete. No rounded corners or uneven rebarb; his work is geometric, Pythagorean, by the numbers. And it's a good thing to lay out there for friends, builders, architects and other contractors as he changes his company name from "Specialty Foundations" to "Thorsland Concrete + Construction."

Many thanks to Connie Aridas for John's new logo design and direction of this piece.

No comments:

Post a Comment