A new mark for Western North Carolina Alliance, the grand pere of conservancy organizations in North Carolina's Blue Ridge Mountains
Many thanks to Julie Mayfield, executive director, for the opportunity, and to partner Connie Aridas for her great perseverance over the nine months it took to give birth. There is an official birthing document, a stylebook, which we put together to help the organization in spot color applications and in usage contexts from newsletters to web postings to signage to stationery.
I'm a strategist and a writer and I enjoy both with equal passion. I'm grateful for a career in which I have worked as journalist, photographer, copywriter, creative director, senior planner and senior partner in a large southeastern agency followed by similar roles in two subsequent shops. I currently serve entrepreneurial and social change organizations with planning and counseling on all manner of communications issues and needs from strategic planning, positioning and branding, to web site organization, blogging, and public relations.
Great design.
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