A creative assignment from Mark Bastin of JDM Strategies: How do we tell parallel stories of graceful design, detailed engineering and sustainability? Here's the result--a journalistic-style ad for a magazine read by homeowners and architects. Jay Fields, writer; Michael Ashmore, art director.
I'm a strategist and a writer and I enjoy both with equal passion. I'm grateful for a career in which I have worked as journalist, photographer, copywriter, creative director, senior planner and senior partner in a large southeastern agency followed by similar roles in two subsequent shops. I currently serve entrepreneurial and social change organizations with planning and counseling on all manner of communications issues and needs from strategic planning, positioning and branding, to web site organization, blogging, and public relations.
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