After a good bit of "white paper" research, I started to get this picture:
The beauty of converting printed pieces into web content has to do with the ground gained in being able to track the popularity of a particular on-line article, message, forum, viewpoint, sketch, image or idea.
There are no on-board metrics, so to speak, with a printed magazine.
On the other hand, given the same publication on-line, an editor can see how specific content is faring by monitoring page views, unique visitors, actions made per visit, subscriptions, logins, registrations, click-throughs to links, and cancellations--not to mention direct feedback from readers.
These tracked responses can set up the possibility of Stradivarius-like fine tunings.
Analytics serve the storyteller. By trying different sorts of content, you can evolve a tighter understanding of your audience, blend editing and measurement, give air to new ideas, get better at what you do.
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