We're on hard scrabble roads in the magazine publishing world. For an established advertiser, a back cover could conceivably be offered for next to nothing. Rates for e-zines are more likely to hold, I'd imagine, but the times may offer up some opportunities.
Revenues being what they are, the great trick is to hold on to excellence of content. Beautifully written pieces offered by outside sources, well-researched and verified, drafted to fall within the context of a specific editorial framework, may be just the ticket for a particular business and of considerable help to a particular publisher. If the integrity of the piece holds, everyone benefits, and especially the reader.
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