The basic notion behind this small space campaign was to offer a gateway to planning resources for individuals with a life of their own but not necessarily the means to cause people at Merrill Lynch to vault over their desks.
The campaign, which touched in on the nervous excitement of thinking freshly about the road ahead, created a good bit of respectful chatter and, importantly, the client felt it expressed her way of seeing things in a perfectly elegant way.
Great thanks to Beccah Bowman.
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