When design partner Jim Julien and I began collaborating with CarePartners, this well-established healthcare organization was better known for one of its parts--Thoms Rehab Hospital--than for the sum total of what it provided, which included a hospice unit and a visiting care contingent.
The challenge became one of creating a new identity for the whole of the organization and giving that whole a new voice and bearing.
We conceptualized mark and stanceline (Many Hands As One), and went about developing a quarterly magazine, for both patients and the medical community, that would present this diverse, human resource group for what it was--diverse and human.
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